And Now for Something a Little Different...

Now for something a little different; instead of a post about a self serving politician here is a positive story which reaffirms the power of taking it to the streets. The story of Rocky, the Australian cattle dog was chronicled in today’s Washington Post. Rocky went missing on January 3, 2009 while being walked by a friend of Rocky’s “daddy,” Ravi Pimplaskar. Ravi was devastated by the loss of his best friend who has been with him through six apartments, four cities, two states, three jobs, and one wife in the past seven years.

Ravi proceeded to do everything humanly possible to find Rocky by using the most powerful tool at his disposal; the power of the people. Aside from posting Rocky’s picture everywhere, Ravi created a blog titled “Help Find Rocky” in which he posted sightings replete with maps along with posts describing how he was dealing with the heartbreak.

Thirty-six days later Ravi’s efforts were rewarded when Rocky was returned to him; a little worse for wear, but for the most part healthy. Here we have a perfect example of the power that people have at their disposal. Using tools such as communication, organization, and technology much can be accomplished. Let this be a lesson; taking it to the streets can produce positive results as long as the right tactics are employed in a focused strategy.